Luxury Education Trainings
You will get
Reinforce the potential of your sales force by transforming them into brand ambassadors
Development of a plan for action (medium and long run), that turns salespeople into brand ambassadors
Improve the performance of your brand
Bind your salespeople permanently
Position your salespeople in the heart of your brand
Recruitment Strategies for Strong Sales Force-Brand Relationships.
The best practices in management, motivation, and organization of sales Forces f\of the most famous luxury brands. The best experience, business cases.
Strategies for enhancing the shopping experience in the digital age
How Brands can Benefit from Strong Sales Force-Brand Relationships
Speaker
Michaela Merk

Professional expertise:

  • Since 2010: CEO Merk Vision & Partners - Strategic Consulting and Training company in Brand, Retail and Digital Management for Luxury, cosmetics and fashion brands.
  • 2008: General Manager Estée Lauder Companies Germany / Bobbi Brown 2005: Marionnaud / AS Watson National and own label brands director
  • 1999: L’Oréal Luxury Division: International Trade marketing Director Travel Retail Marketing Manager Product Manager

Academic expertise:

  • Associate Professor in Luxury Management, Retailing and international Marketing University Paris Dauphine
  • Director of top executive certificate: « Luxury Brand and Retail Management – offline and online business strategies »
  • Visiting professor at top level international business schools in Europe
  • PhD at HEC/ Sorbonne TOP 100 trainers in Europe (Speakers Excellence)
  • Author of bestseller: Luxury Sales Force Luxury Management: Strategies for winning over y o u r b r a n d a m b a s s a d o r s ( P a l g r av e MacMillan), 2014

Author of book
Luxury Sales Force Management
author: Michaela Merk
Reviews

  • “Is managing a luxury brand any different and if so, in what ways? Based on the author’s solid experience, engaged observation, endless curiosity and open mindset, Michaela Merk generously shares the recipes for success, acknowledging the human dimension as the most essential component for success in the luxury industry”

    Roselye Lecuyer, Program Development Director,

    HR Learning International, L’Oreal Luxe
  • “No brand can sustain or develop in the long run without a strong sales force willing to fight for the brand… The salespeople who love their brand will do everything they can to put it on the winning podium.”

    Alain Dominique Perrin, Non-executive Director at Richemont Group, former President of Cartier International, President of EFMD and President of EDC
    “I strongly recommend this book to professionals and future professionals across all industry sectors because it reflects the reality of business, that selling is vital. Without salespeople there is no turnover and no company can survive.”

    Michel Guten, Sup de Luxe President, former Vice President of Cartier
Achievements
1000
top managers were trained
100
Trainers Excellence Awards in Europe
10
leading business schools worldwide
15
years of top management experience in the luxury sector
Video
Clients
and more....
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+44 203 - 514 - 1613

Workshop agenda
DAY 1
10.00 — 11.30
1 hour 30 min
Why brands and retailers must transform their salespeople into brand ambassadors
  • 1. The importance of salespeople in a fast changing retail environment
  • 2. Understanding and winning the hearts of salespeople: The basis for efficient management
  • 3. Analyzing the qualities of true brand ambassadors
11.30 — 12.00
30 min
Break
12.00 — 13.30
1 hour 30 min
Management strategies and best practices of the most famous luxury brands who succeed in building brand ambassadors
  • 1. PASSION: Love is in the air!
  • 1.1 How to pass over the flame. Elaboration of efficient communication strategies
  • 1.2 How to let the fire burn. Development of attractive remuneration systems
  • 2. IDENTIFICATION: My Brand, my customer, and I!
  • 2.1. How to design stores that create sales force loyalty
  • 2.2. How to be a charismatic leader
  • 2.3. How to foster team spirit
13.30 — 14.30
1 hour
Lunch
14.30 — 16.00
1 hour 30 min
Management strategies and best practices of the most famous luxury brands who succeed in building brand ambassadors
  • 3. TRUST: I can count on you!
  • 3.1 How to implement trainings that allow your sales force to grow
  • 3.2 How to provide more stability and structure for your sales teams
  • 3.3 How to allow your sales force to feel free
  • 4. PRIDE: We are the best!
  • 4.1 How to develop iconic brands
  • 4.2 How to make your brand unique and exclusive
16.00 — 16.30
30 min
Break
16.30 — 18.00
1 hour 30 min
Management strategies and best practices of the most famous luxury brands who succeed in building brand ambassadors
  • 5. RECOGNITION: Because I am worth it!
  • 5.1 How to enrich your brand’s service level
  • 5.2 How to develop motivating incentive programs
18.00 — 19.30
1 hour 30 min
Evening Cocktail Reception
DAY 2
10.00 — 11.30
1 hour 30 min
Strategies for enhancing the shopping experience in the digital age
  • 1. How the new retail reality has changed for brands, customers and and sales teams
  • 2. Which qualities good salespeople must bring along to satisfy the demanding smart shopper (Part 1)
11.30 — 12.00
30 мин
Break
12.00 — 13.30
1 hour 30 min
Strategies for enhancing the shopping experience in the digital age
  • 3. Which qualities good salespeople must bring along to satisfy the demanding smart shopper (Part 2)
  • 4. How to seamlessly integrate digital into the sales ritual
13.30 — 14.30
1 hour
Lunch
14.30 — 16.00
1 hour 30 min
Recruitment Strategies for Strong Sales Force-Brand Relationships.
  • 1.1. Finding people who can light the fire and inspire
  • 1.2. How to detect the qualities of future brand ambassadors
  • 1.3. How to qualify the new role of salespeople
16.00 — 16.30
30 min
Break
16.30 — 18.00
1 hour 30 min
How Brands can Benefit from Strong Sales Force-Brand Relationships
  • 1.1. Emotional Explosion: The boomerang effect of motivation
  • 1.2. Organizational commitment: Your sales force will stay!
18.00 — 19.00
1 hour
Present Certificates
request for attendance
2 days workshop
Registration
Participation options for 2 days
  • LECTURE MATERIALS
  • CERTIFICATE
  • COFFEE BREAKS, LUNCH
  • COCKTAIL PARTY
  • COMMUNICATION WITH COLLEAGUES AND PARTNERS, NEW OPPORTUNITIES AND MOST IMPORTANTLY — A GREAT EXPERIENCE
  • PLACE IN FIRST LANE
  • DINNER WITH SPEAKER
  • BOOK “Luxury Sales Force Management” SIGNED BY AUTHOR
  • Discount for group attendance (2 and more people)
  • Attendance of 2 webinars during the year, for free
  • Entrance to the Luxury Education Alumni Club
  • Access to e-version of all educational materials, during the 1 year
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About us

Luxury Education is a series of international educational master classes, held by leading European experts in the luxury industry. The Master classes aim to improve the professional skills of the leading luxury companies all over the world. The project was established in 2010 and annually brings together the experts in the luxury industry, creating a great value platform for business-networking.

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