Michaela Merk
Professional expertise:
- Since 2010: CEO Merk Vision & Partners - Strategic Consulting and Training company in Brand, Retail and Digital Management for Luxury, cosmetics and fashion brands.
- 2008: General Manager Estée Lauder Companies Germany / Bobbi Brown 2005: Marionnaud / AS Watson National and own label brands director
- 1999: L’Oréal Luxury Division: International Trade marketing Director Travel Retail Marketing Manager Product Manager
Academic expertise:
- Associate Professor in Luxury Management, Retailing and international Marketing University Paris Dauphine
- Director of top executive certificate: « Luxury Brand and Retail Management – offline and online business strategies »
- Visiting professor at top level international business schools in Europe
- PhD at HEC/ Sorbonne TOP 100 trainers in Europe (Speakers Excellence)
- Author of bestseller: Luxury Sales Force Luxury Management: Strategies for winning over y o u r b r a n d a m b a s s a d o r s ( P a l g r av e MacMillan), 2014